Charity Copywriter

A charity copywriter is a professional communicator who provides written content and copywriting for nonprofits, charities, and voluntary and community organisations.

Charity copywriting is a specialised area of professional writing tailored to the needs and goals of charities and nonprofits. Charity copywriting creates compassion and care about a charity’s mission, and through careful messaging, harnesses human energy to motivate action towards its goals. Examples of charity copywriting can be seen in fundraising campaigns, awareness campaigns, press releases and press pitches, social media content, web copy, impact reports, flyers, and much more.

Creating digital communications content well requires a range of skills. Just as you would hire a graphic designer for visual design, bringing in a specialist writer to focus on the words enables charities to publish consistent, high-quality, and effective communications materials.

Adding a specialist copywriter to your nonprofit’s communications team will seriously improve their engagement and overall impact. Copywriters are trained to motivate action, so if your charity relies on volunteers and public support to raise awareness, a copywriter can help your campaigns and programs go further.

I provide services and packages across digital channels—including email, social media, and the web. I can also tailor copy and content for different strategies like SEO and PR.

My approach to charity copywriting combines a deep understanding of the mission, vision and values of the charity, the issues their work addresses, and the needs of their audiences. I also think carefully about the effects of messages on the intended audience, and unlike traditional copywriters, use ethical, values-driven messaging to engage audiences.

I write everything from web copy and blog content to press releases and pitches, social media posts, fundraising messages, email newsletters, and e-bulletins.

I can usually start within a week, depending on current bookings. Most projects are delivered within 1 to 2 weeks, but larger jobs may need more time. I’ll confirm timelines during our initial discussion. For retainer packages, we’ll establish a publishing schedule, and I’ll deliver the work according to that timeline.

I personally write all the copy so everything is consistent and you have a single point of contact throughout your project.

Charities are increasingly adapting to modern communication channels and emerging technologies to effectively compete for space, capture attention, and survive in the digital landscape. This makes copywriting’s persuasive techniques and ability to resonate deeply with readers across digital channels more valuable for charities than ever.

Yes, I have lots of experience writing for audiences who need to access specialised social services, but I can also adapt your copy to speak to other segments of your audience like policy makers, funders, referrers, and supporters.

I specialise in nonprofit content and copywriting, but I can work with your designer or source a third party designer to deliver imagery if your project needs it.

I’ll ask for things like brand or tone of voice guidelines, specific objectives, and any examples of nonprofit copywriting you like. Don’t worry if you don’t have brand or tone of voice guidelines, I’ll work with you to develop them.

My quotes include all research, writing and editing costs. For quick-turnaround projects I may add a rush fee, and if travel is involved, I’ll outline any extra costs upfront.

I’ll deliver your charity’s copywriting in Google Docs, but if you need, I can upload it directly to your CMS for an additional fee.

Yes, I offer discounts on ongoing content formats like blog posts and social media content, and on large and multiple projects.

All projects include two rounds of revisions to ensure the final copy meets your expectations.