Hotel Copywriter

A hotel copywriter is a specialist writer who does content and copywriting for hotels, resorts, B&B’s, hostels and other overnight hospitality businesses.

Hotel copywriting involves highlighting a hotel’s unique features and experiences to potential visitors using engaging descriptions across its websites, promotional materials, brochures, menus, and social media.

Hotels looking to attract more visitors use travel copywriting to engage, inform, and inspire potential guests to book with them. A hotel copywriter who understands luxury travel will know how to describe a luxury hotel’s features to attract the hotel’s ideal guests.

I provide services and packages across digital channels—including email, social media, and the web. I can also tailor copy and content to different strategies like SEO and PR.

I focus on the reader’s desired experience, and highlight the details of a hotel or resort that will resonate most with their travel style. This means, I use descriptive writing to create scenes and images that serve as a taste of what’s to come.

I write everything from blog posts to food and destination guides, spa menus, SEO pillar content, promotional email campaigns and social media copy. My personal favourite is SEO blog posts, knowing just how useful they are for travellers researching and booking their own holidays, and how great they are for attracting target audiences to a hotel’s website.

I can usually start within a week, depending on current bookings. Most projects are delivered within 1 to 2 weeks, but larger jobs may need more time. I’ll confirm timelines during our initial discussion. For retainer packages, we’ll establish a publishing schedule, and I’ll deliver the work according to that timeline.

I personally write all the copy so everything is consistent and you have a single point of contact throughout your project.

90% of travellers actively seek more sustainable travel options. When sourcing hotels and event venues, sustainability has become an important factor for travellers, planners and businesses who want to help reduce the environmental impact of the hospitality industry.

Yes, I have experience writing for luxury hotel visitors, and budget and eco-conscious travellers, so I can tailor the tone and content to appeal to your ideal guests.

I specialise in hotel copywriting, but I can work with your designer or source a third party designer to deliver imagery if your project needs it.

I’ll ask for things like brand or tone of voice guidelines, specific objectives and any examples of hotel copywriting you like. Don’t worry if you don’t have brand or tone of voice guidelines, I’ll work with you to develop them.

My quotes include all research, writing and editing costs. For quick-turnaround projects I may add a rush fee, and if travel is involved, I’ll outline any extra costs upfront.

I’ll deliver your hotel copywriting in Google Docs, but if you need, I can upload it directly to your CMS for an additional fee.

Yes, I offer discounts on ongoing content formats like blog posts and social media content, and on large and multiple projects.

All projects include two rounds of revisions to ensure the final copy meets your expectations.