Brand partnerships campaign for an ethical skin and haircare brand

Objectives

This client is a vegan, cruelty free skincare brand that wanted to show a new market how their brand embodies a lifestyle of sustainable self care while keeping things natural.

With the goal of reaching a demographic aligned with their values and building lifelong fans and customers, I secured partnerships with some of the most sought-after content creators in the world of natural skincare – and worked with them to create high quality content, to showcase my client’s products on Instagram and Youtube.

Campaign

They needed someone to oversee and execute all the aspects of their brand partnerships campaign, which had a lot of moving pieces.

I worked closely with them to identify prospective partners, negotiate terms, carry out day to day communications; and finally, report on the success of the campaign.

Impact

By the end of the campaign, I secured partnerships with 71 content creators, all within the target demographic who had an engaged and loyal following – and worked with them to share my client’s message with their audience. Their brand partners made and shared promotional content with a total of 746,000 viewers on Instagram and YouTube.