Sustainability Copywriter

A sustainability copywriter is a specialist who understands issues around climate change, environmental degradation, and the suffering of animals—and the initiatives that combat or tackle these issues. Because of their specialist knowledge, they are able to write copy and content that conveys these complex issues with care and nuance.

Apart from messages that highlight a business or brand’s environmental values and initiatives, sustainability copywriting is characterised by ethical marketing principles of honesty, empathy, and transparency. It avoids strategies that rely on scarcity, guilt, or fear, and instead focuses on building trust and conveying environmental brand values.

A sustainability copywriter is laser-focused on delivering the right messages to environmentally conscious audiences. They’ll know how to message your audience so your content resonates with them and drives them to take action—whether that’s signing a petition, or choosing an ethically produced product over one where exploitation features in the supply chain.

A sustainability copywriter writes content and copy that promotes environmental responsibility and sustainable practices on behalf of a business or nonprofit—sometime with the goal of audience engagement, but never with the goal of overconsumption.

Attract people who want to support you or partner with you. Sends the right messages. Helps change the overall culture. Soon, tracking emissions, planting trees to neutralise impact and paying employees fairly will be the norm, rather than the exception.

A sustainability copywriter can create brand or conceptual copy, web copy, SEO copy and all sort of content like blogs, articles newsletter and social media content – all with sustainability focus.

Yes, a sustainability copywriter with SEO knowledge will include the right keywords in your content, write meta descriptions and structure your page so search engines (and humans) will understand it – which will help you rank in search engines and ensure your eco-friendly message gets in front of the right audiences.

Working with me, we’ll start with a conversation to understand your project scope and goals. Then I’ll research your audience, values, competitors, and products or services. Based on your desired outcomes for the content, I’ll decide the key messages and structure of each page. I’ll share these with you, so you have a full overview before the copywriting begins. After that, I’ll fill your pages with fresh copy. You’ll get two rounds of revisions with every project.

Eco-friendly copywriters work with any business that values nature and the environment. You’ll often see them at work in renewable energy, sustainable fashion, food and beverage, hospitality, construction, and nonprofit conservation.

Turnaround time depends on the project scope. A short blog post or article can take a few days while a web copy refresh can take 4 weeks or more. Before the work starts we’ll discuss your timeline and schedule the delivery of content pieces so they arrive in time for your publishing or launch schedule.

All my services and packages are available for appropriate for sustainable businesses. Packages are designed to make the commissioning process quick and easy—each packages is designed around different goals, whether that’s appearing in search engines or updating audiences with a newsletter. I also offer copy and content services more broadly, which include consulting where I tailor my activities to solve a specific problem or objective.