Blog Content Strategy

With a blog content strategy, you’ll ensure your blog posts are relevant, interesting and useful to your readers while also supporting broader marketing or business goals.

What to expect

Audience-driven: I’ll use the needs and interests of your target readers to create relevant and engaging content.
Keyword-driven: Boost organic traffic with strategically selected keywords.
Content themes and topics: A roadmap of blog topics aligned with your goals
SEO-friendly framework: Ensure your content follows Search Engine Optimisation best practices.

Choose Your Strategy

Essential Blog Strategy

Who It’s For

• Smaller blogs or websites.
• Beginners starting with blogging.
• Blogs focusing on a single niche/topic.

Key Features

Goals: Basic goal-setting for blogging success (e.g., traffic, engagement).
Target Audience: Identification of the primary audience, with simple profiles.
Content Calendar: A straightforward calendar for planning topics and posting schedules.
Distribution Channels: Recommendations for basic content promotion (e.g., social media, email).

Ideal For

• Businesses with limited resources or time.
• Blogs in the early stages of development.
• Niche-specific content creators.

Comprehensive Blog Strategy

Who It’s For

• Established blogs or organisations with larger operations.
• Teams managing multiple contributors.
• Blogs targeting diverse audiences or operating in complex niches.

Key Features

Audience Personas: Detailed profiles to guide content creation.
SEO Analysis: Keyword research, competitor benchmarking, and technical considerations.
Content Mapping: Comprehensive planning to align content types with goals and audience needs.
Post Types: Guidance on varied content formats (e.g., case studies, long-form guides, multimedia).
Performance Metrics: Framework for measuring success (KPIs, analytics tracking).
Editorial Calendar: Robust planning for multi-contributor workflows or high-volume publishing.

Ideal For

• Organisations with multiple contributors or departments.
• Blogs requiring a complex content strategy to handle varied topics or audiences.
• Teams aiming for consistent growth and measurable performance.

FAQs

What industries do you work in?

I’ve work with civic and social sector organisations, sustainable brands, travel, leisure and hospitality businesses, and beauty brands.

Do you provide ongoing support after the strategy is delivered?

Yes! I can help with implementing your strategy, creating content, or refining your approach as your blog evolves.