Digital Content Strategy

£816.00 – £2,400.00

Ensure your content aligns with your marketing or communication objectives with a strategic plan for creating, managing and distributing digital content.

Plan

Clear

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✔️ Audience-first content planning
✔️ Data-backed insights
✔️ Multi-channel approach

You’ll Receive

Essential Digital Content Strategy

Research and Analysis
- Identify the target audience and their behaviour.
- Competitor review and platform insights.

Strategy Development
- Define key objectives and target platforms.
- Outline content themes, content formats and engagement approaches.

Plan Documentation and Guidelines
- Summarising the strategy into an actionable plan.

Comprehensive Digital Content Strategy

Research and Analysis
- Detailed audience research (demographics, preferences, etc)
- Comprehensive competitor analysis.
- Deep dive into past performance analytics (where applicable)

Strategy Development
- Define SMART goals and KPI’s for each platform.
- Develop platform-specific recommendations, content formats, and engagement tactics.
- Map out audience touch points and content approaches for the customer journey.

Plan Documentation and Guidelines
- Document the strategy with channel-specific guidelines.
- Includes reporting methods and processes for performance evaluation.

Process

Provide your brief including goals and brand vision.
Research, Content Audit and Analysis. Includes 2 x 1hr calls to clarify goals, gather audience insights, and gain a deeper understanding of the brand.
Content Planning & Strategy Development. Aligned with overarching goals, audience research and audit findings.
Review and provide feedback.
Finalise and receive final documents and guidelines.