Food AND DRINK Copywriter

A food and drink copywriter is a writer who specialises in creating content for the food and beverage industry.

Food and drink copywriting uses sensory language to help readers taste, smell and experience food items through words alone. Aside from descriptive language, you’ll also find storytelling to highlight ingredient or food origin stories and conceptual copywriting to keep things short and punchy.

Hiring a food and drink copywriter over a general copywriter is like hiring a pastry chef to make your desserts rather than a prep chef. A specialist food and drink copywriter understands food—and much like a chef—knows how to turn simple ingredients into delicious descriptions that attract people to your restaurant or cafe, sell your food items, and support your business. If you have a cooking philosophy that centres on say, whole foods, seasonal ingredients, and shareable plates—a copywriter will know how to weave those values into your descriptions.

I can write menu and dish descriptions, packaging and product labels, blogs and recipes, brand storytelling, web content and SEO copywriting, social media content and captions, emails and newsletters and press releases.

Yes, I’ll help you identify the right keywords and include them naturally in your copy. I’ll structure your web content so it’s picked up by search engines and enjoyed by humans, write things like alt text and meta descriptions, internal linking and more.

Working with me, we’ll start with a conversation to understand your project scope and goals. Then I’ll research your audience, values, competitors, and products or services. Based on the outcomes you want for the content, I’ll develop the key messages and structure of each page. I’ll share these with you, so you have a full overview before the writing begins. After that, I’ll fill your pages with fresh copy. You’ll get two rounds of revisions with every project.

Food copywriters work with any business that produces, sells, or educates people about food. They include restaurants and cafès, supermarkets, food and beverage brands, food magazines and blogs, and culinary schools.

Turnaround time depends on the project scope. A short blog post or article can take a few days while a website refresh can take 4 weeks or more. Before the work starts we’ll discuss your timeline and schedule the delivery of content pieces so they arrive in time for your publishing or launch schedule.

All my services and packages are available and appropriate for food and drink businesses. Packages are designed to make the commissioning process quick and easy—each package is designed around different goals, whether that’s appearing in search engines or updating audiences with a newsletter. Additionally, I offer broader copy and content services, where I tailor the work to fit the specific scope of your project.

As food prices continue to rise people are becoming increasingly aware of what they eat and how it affects the environment. This heightened awareness, along with growing health concerns, suggests that plant-based foods will become the norm while meat becomes the exception. With this cultural shift, copywriting will also evolve. Copywriters who prioritise transparency, understand the food supply chain, and can encourage consumers to welcome new ingredients and flavours, as well as communicate the health benefits of food, will be able to catch and hold the attention of modern consumers.