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Social Media Content Strategy

£528.00£1,152.00

A custom social media content strategy designed to guide post creation and align social media content with your marketing and communications goals.

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✔️ Tailored voice and tone guidelines
✔️ Platform-specific content ideas
✔️ Opportunities for differentiation and innovation

What’s Included

Essential Social Media Content Strategy

  • Research and Analysis
    • Identify the target audience and their behaviour.
    • Competitor review and platform insights.
  • Strategy Development
    • Define key objectives and target platforms.
    • Outline content themes, post types, and engagement approaches.
  • Plan Documentation
    • Summarising the strategy into an actionable plan.

Comprehensive Social Media Content Strategy

  • Research and Analysis
    • Detailed audience research (demographics, preferences, etc)
    • Comprehensive competitor analysis.
    • Deep dive into past performance analytics (where applicable)
  • Strategy Development
    • Define SMART goals and KPI’s for each platform.
    • Develop platform-specific recommendations, content formats, and engagement tactics.
    • Map out audience touch points and content approaches for the customer journey.
  • Plan Documentation
    • Document the strategy with channel-specific guidelines.
    • Include reporting methods and processes for performance evaluation.

Process

  1. Provide your brief, including goals and brand vision.
  2. Research, Content Audit and Analysis. Includes 2 x 1hr calls to clarify goals, gather audience insights, and gain a deeper understanding of the brand.
  3. Content Planning & Strategy Development. Aligned with overarching goals, audience research and audit findings.
  4. Review and provide feedback.
  5. Finalise and receive final documents.

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Expertise

Sector-specific services grounded in specialised knowledge and hands-on experience.