Social Media Content Strategy

✔️ Tailored voice and tone guidelines
✔️ Platform-specific content ideas
✔️ Opportunities for differentiation and innovation

What’s Included

Essential Social Media Content Strategy

• Research and Analysis
  • Identify the target audience and their behaviour.
  • Competitor review and platform insights.

• Strategy Development
  • Define key objectives and target platforms.
  • Outline content themes, post types, and engagement approaches.

• Plan Documentation
  • Summarising the strategy into an actionable plan.

Comprehensive Social Media Content Strategy

• Research and Analysis
  • Detailed audience research (demographics, preferences, etc)
  • Comprehensive competitor analysis.
  • Deep dive into past performance analytics (where applicable)

• Strategy Development
  • Define SMART goals and KPI’s for each platform.
  • Develop platform-specific recommendations, content formats, and engagement tactics.
  • Map out audience touch points and content approaches for the customer journey.

• Plan Documentation
  • Document the strategy with channel-specific guidelines.
  • Include reporting methods and processes for performance evaluation.

Process

1. Provide your brief, including goals and brand vision.
2. Research, Content Audit and Analysis. Includes 2 x 1hr calls to clarify goals, gather audience insights, and gain a deeper understanding of the brand.
3. Content Planning & Strategy Development. Aligned with overarching goals, audience research and audit findings.
4. Review and provide feedback.
5. Finalise and receive final documents.