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SOCIAL MEDIA SERVICES
Social media Strategy for nonprofits
A social media strategy can transform your social media from random, last-minute posts to a coordinated, cross-platform approach that helps you achieve your goals.
Let’s revamp your social media with a strategy that helps you:
- Cut content creation costs.
- Focus your resources on high-impact content and channels.
- Align every post with your mission, vision and values.
- Balance multiple priorities, from fundraising to raising awareness.
- Engage multiple audiences.
- Set your small team up to succeed.
Trusted Framework
I’ve used a firmly established framework to develop social media strategies for nonprofits like Together Women, Manchester Women’s Aid, and Manchester Care and Repair.
Custom-made for your nonprofit
My research process ensures I understand your community, stakeholders, mission, vision, values, services, and systems thoroughly before designing your new strategy.
See a difference or your money back
I want to make a noticeable difference for your nonprofit. So if after starting the work I discover that I can’t make your team’s life easier, help you save time and money or improve your social media content, I’ll give you a full refund.
“It was a pleasure to work with Alisha. As an organisation we have learnt so much from her. Connecting with our customers is at the heart of what we do. Alisha has helped us to develop our thinking about new ways of doing this, as well as targeting new audiences to amplify our work.”
— Sally Egan, Head of Strategic Development, Together Women
A custom made social media strategy that makes the most of your team’s time and skills, and your organisation’s budget.
Say more with fewer content creation costs
You’ll get a system that helps you say and do more with less content costs, a smaller team, and a smaller budget.
Communicate with consistency
Publish on-brand social media content that is consistent in style and tone, and sends the right message about your organisation.
Post with purpose
Never create another post that isn’t necessary. Ensure every piece of content you share serves a strategic goal and contributes to your nonprofit’s mission.
Make content creation efficient with new technology
Streamline your content creation process with a custom-made workflow and free, easy to use apps that make content creation faster and easier.
Say the things that matter and build relationships
Ensure your content effectively targets your community, potential partners, and other stakeholders with the right messages.
Post high-quality content with a lean, coordinated team
Guide your small or dispersed team with a Social Media Playbook, so they never have to wonder what to say, or if they’re saying the right things in the right way.
End-of-year Offer
Get bespoke Canva social media templates, made with your nonprofit’s branding, for free when you book a social media strategy revamp by October 31st
Spaces are Limited
To secure your offer, quote: “Social Media Strategy End Of Year Offer”
Deliverables
What’s included in your social media strategy?
✔️ 6 Month Content Calendar, planned around your campaigns, themes or objectives.
✔️ Social Media Playbook – a comprehensive guide made for your organisation that includes:
- Key Messages aligned with your mission, vision & values + Tone of voice guidelines.
- Channel Guidelines, including platform-specific strategies and best times to post.
- Audience Profiles – so you know exactly who you’re talking to and why.
- Content Creation Workflow, developed with your team and resources in mind. (includes the blueprint for a story/evidence bank)
✔️ Content Audit – Data-driven analysis of existing content, showing what’s working and what isn’t.
✔️ Consultation: 2-Hour Strategy Workshop, 2-Week ‘Tighten-the-Bolts’ Implementation Assessment & 6-Month Follow-Up Consultation
✔️ Social media account setup.
Bonus: Free Canva Design Templates & Canva Setup
- Book by October 31st, 2024 and I’ll design Canva templates for your organisation’s brand, for free.
- Application for you free nonprofit Canva account.
Turnaround Time
- Start implementing your new strategy in 3 – 4 weeks.
Price
- £ 2 000.00
Payment Terms
- Pay a 50% deposit, and a 50% final fee upon completion.
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Is a social media strategy right for your nonprofit?
It is if you…
| 🌱 Have a small team who share social media responsibilities. | 👉 You’ll get a system that gets everyone working towards the same goals, in a consistent style. |
| 🌱 Can’t afford to hire a social media manager just yet. | 👉 This strategy will help ground volunteer or entry-level content creator’s activities in a solid foundation with minimal oversight. |
| 🌱 Have a great website, but your social media lets you down. | 👉 I’ll turn your social media into a seamless extension of your website and a reflection of the excellent work that happens inside your nonprofit. |
| 🌱 Don’t have much time to create content. | 👉 I’ll show you how to create content efficiently while making the most of your organisation’s expertise and existing knowledge. |
| 🌱 Rely on volunteers to create content and want your messages and designs to be consistent. | 👉 Simply hand them the Social Media Playbook and let them do their magic with clear guidelines. |
| 🌱 Are not sure what the value or purpose is of the content you are currently publishing. | 👉 Each content idea in your calendar will be evaluated using a framework aligned with your business and communication goals. |
| 🌱 Don’t know which technology is accessible and will actually make your life easier. | 👉 New, accessible technology is my speciality. I don’t have favourites; I’ll only recommend the tools best suited to your nonprofit’s needs. |
| 🌱 Have difficulty reaching your audience. | 👉 I’ll find new ways to reach your audience – even when they’re not online. |
| 🌱 Struggle to create content that is consistent in messaging and design. | 👉 With key messages and graphic design templates that won’t be a problem again. |
| 🌱 Want to cut down on communication costs, or do more with the same budget. | 👉 This strategy is not just about introducing new processes, but also finding room for efficiency in existing processes that need tweaking. |