Travel Copywriter
Specialist travel copywriting services and packages for the travel and tourism industry.
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Alisha Is able to tailor her copy to achieve a range of objectives. For a business owner working on online growth, this is invaluable.
Freddie Trimble, Founder & CEO
sustainable Tourism
Fuel the wanderlust in your visitors
Immersive, culture-savvy travel and tourism copywriting to promote your destination and inspire visitors to venture off the beaten track.
Practical & Immersive
Give your visitors useful tips and local insights to help them plan their itinerary, navigate the destination, and eagerly count down the days to their next adventure.
Social & Sustainable
Encourage mindful travel by educating visitors about local customs, traditions, and cultural practices, while avoiding stereotypes and misrepresentations.
Easy-To-Order Packages & Bespoke Services
Choose from ready-to-order content and copywriting packages, or custom services tailored to your project.
Freelance Travel Copywriter
Hire a copywriter who thinks like a traveller
Travel copywriting lets me combine my two greatest passions—travel and writing—into work I love to do. I understand how travellers think and make decisions, so I know just when to include the details that make the planning process easier.
As a mindful traveller, I know how to communicate the essence of travel while respecting cultural heritage and promoting social and sustainable practices.
In a time of overtourism in some places and under-tourism in others, I get extra excited about highlighting lesser-known destinations that deserve more attention.
I personally love slow travel, cultural travel, adventure, and luxury travel.
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Copywriting
Fixed-price copywriting packages for small and medium-sized businesses.
- Clear, upfront pricing
- On-brand
- Customisable
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Content
Content packages for websites, SEO, email, social media, and multi-channel strategies.
- Clear, upfront pricing
- On-brand
- Customisable
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Content Strategy
Lay the foundations for impactful content aligned with your goals with content strategy services.
- Tailored to your project
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Copywriting
Give visitors the best reasons to take action with compelling copywriting services tailored to your audience.
- Tailored to your project
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Content Writing
Attract and build relationships with your audience with educational, informative, value-packed content.
- Tailored to your project
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Graphic Design
Enhance your content and elevate your brand with high-quality on-brand graphic design services.
- Tailored to your project
Travel Copywriting Samples
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Web Copywriting for a Luxury Hotel Brand
Written in the Park Hyatt brand’s tone of voice, this website copy invites guests to explore a curated…
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Spa Menu Copywriting for a Luxury Hotel Brand
Capturing the elegance of the Park Hyatt hotel group, I wrote and copy-edited the spa menu in time…
How to Get started
Choose from…
Ready-to-Order Packages
Let me know which package you’d like and the name of your business or website.
Tailored Services
Tell me a bit about you, your business or project, and include your social media handles or website.
I’ll get back to you in 24 hours or less to schedule a call.
FAQs
What is a travel copywriter?
A travel copywriter is specialist writer for the travel and tourism industry. They understand travel audiences, travel trends, styles and preferences, and because of this knowledge, know which details to highlight about a destination in a piece of copy.
What is travel copywriting?
Travel copywriting is a specialised form of writing that brings destinations and experiences to life for potential visitors.
How can copywriting help my tourism business?
Tourism businesses looking to attract more visitors use travel copywriting to engage, inform, and inspire potential travellers to book with them.
What services do you offer?
I provide services across digital channels—including email, social media, and the web—along with different strategies like SEO and PR.
What are the features of travel copywriting?
At The Copy Shop, I focus on the reader’s desired experience, and highlight the details of a destination that will resonate most with their travel style. This means, I use descriptive writing to paint scenes and images that serve as a preview of what’s to come.
What types of travel content do you write?
I write everything from blog posts to food and destination guides, menus, SEO pillar content, promotional email campaigns and social media copy. My personal favourite is SEO blog posts, knowing just how useful they are for travellers researching and booking their own holidays.
How quickly can you start on my project and what’s the typical timeline for delivery?
I can usually start within a week, depending on current bookings. Most projects are delivered within 1 to 2 weeks, but larger jobs may need more time. I’ll confirm timelines during our initial discussion. For retainer packages, we’ll establish a publishing schedule, and I’ll deliver the work according to that timeline.
Do you handle all the copywriting yourself or do you work with a team of writers?
I personally write all the copy so everything is consistent and you have a single point of contact throughout your project.
As a travel copywriter, what’s the most important travel copywriting trend you’re seeing in the sector?
86% of travellers want personalised experiences, which means travel businesses need travel copywriting that’s segmented according to traveling preferences, and hyper-focused on what their visitors want.
Are you able to write copy for specific audiences?
Yes, I have experience writing for luxury, budget and eco-conscious travellers, so I can tailor the tone and content to appeal to your ideal visitor.
Do you provide images or design elements along with the copy?
I specialise in travel copywriting, but I can work with your designer or source a third party designer to deliver imagery if your project needs it.
What information do you need from us to begin the writing process?
I’ll ask for things like brand guidelines, tone of voice, specific objectives and any examples of travel copywriting you like. Don’t worry if you don’t have brand or tone of voice guidelines, I’ll work with you to develop them.
Are there any extra costs I should know about when working with you?
My quotes include all research, writing and editing costs. For quick-turnaround projects I may add a rush fee, and if travel is involved, I’ll outline any extra costs upfront.
What format will you deliver the final copy in, and can you upload content directly to our site if needed?
I typically deliver travel copy in Google Docs, but if you need, I can upload it directly to your CMS for an additional fee.
Do you offer discounts for multiple projects or ongoing work?
Yes, I offer discounts on ongoing travel content formats like blog posts and social media content, and on large and multiple projects.
What’s included in the revision process if we need adjustments after the first draft of copy?
All projects include two rounds of revisions to ensure the final copy meets your expectations.
Question not answered above?
Insights
Travel Writing Ideas
Thoughts, ideas and strategies for creating better travel content.
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Travel Blogging and Vertical Cooperation Networks
Learn how travel businesses can use the principles of vertical cooperation to create local cooperative networks and useful blog content……