Freelance Content Writer

A freelance content writer is a professional writer who works as an independent contractor and writes educational, or informational content for businesses, brands and nonprofits.

Content writers inform and educate readers, while copywriters write to persuade or encourage an action. While a content writer focuses on unpacking and exploring a topic, a copywriter looks for opportunities to connect with a specific segment of an audience, in order to change their mind or ask them to take an action. Both writers might have the same goals, but the way they interact with their reader is different.

When you hire a freelance content writer, you get to expand the capabilities of your business with specialised skills, which is especially useful if you don’t have the need or resources to hire and train a staff content writer.

Yes, I have a process for working with remote clients that allows me to get all the information I need to write great content.

After you get in touch, we’ll arrange a phone or video call to find out more about your project and whether I can help. I’ll ask some questions about the scope and timeline, along with your goals for the content, and send you a detailed quote. If you’re happy to go ahead, the work will begin. (FYI, I also offer ready-to-order content writing packages for newsletters, blogs, email, SEO, and more.)

Yes, you can learn more about my SEO Content Packages here.

This depends on the outcomes you want for your project. A copywriter will persuade your reader to take a specific action – like sign up for something, change their behaviour, or buy something. While a content writer will typically write long-form content to educate your reader, introduce them to new ideas, and get them interested in what you do. Copywriting is best for when you have an audience who needs persuading, moving, or directing, while a content writer will help you grow your audience.

This depends on the scope of the project—I’ll be able to give you a detailed quote once I understand what you need. I’ve also developed ready-to-order content packages for content types I write often.

A freelance content writer researches, plans, writes, and edits blogs, articles, emails, newsletters and social media content for businesses, brands, and nonprofits as an independent contractor.

Freelance content writers that are new to your subject matter will typically have a research process to help them understand your work and the conversation around it, before writing any content. When I start a long-term project with a new client, a familiarise myself with their business by doing a content audit, which helps me identify what’s working with their existing content, what people are interested in, and where there’s opportunities to talk about new ideas.

A business should hire a freelance content writer when they need high-quality content written for their projects or campaigns. They’re helpful in situations when a business needs to expand its marketing or communications team for a limited amount of time – say, to launch and new product or to run a campaign. Freelance content writers are independent specialists who are responsible for their own training and development, so they are especially useful for businesses who don’t have the team or resources to train and guide in-house writers.