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Key Message Development

Guide your marketing and communications content with concise, compelling statements that convey the core values, goals, and benefits of a brand or campaign.

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✔️ Messages designed to connect emotionally
✔️ Alignment with organisational goals
✔️ Key message framework

You’ll Receive

  • Key Message Framework. Aligned with your core goals, value proposition and desired tone.
  • A list of talking points or slogans.
  • Audience Specific Adjustments. Adapt key messages to each audience group.
  • Channel-specific adjustments. Examples of how to use the messages across different channels.
  • Two rounds of revisions to ensure the messages meet your expectations.

Process

  1. Provide your brief. Include your, goals, target audience(s), mission, vision and values, and any tone of voice preferences.
  2. Research. I’ll gather information and outline 2-4 key themes that align with your objectives.
  3. Develop Message Framework. Consisting of primary and supporting messages, talking points/slogans and adjustments for specific audiences.
  4. Revision. Review the messages, request changes, and receive the final documents.
Key Messages

3 to 5, 5 to 10

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