Skincare Copywriter

A skincare copywriter is a specialist writer who does content and copywriting for skincare brands, hair salons and haircare brands, spas and wellness centres, beauty retailers and aesthetic clinics and other cosmetics businesses.

Skincare copywriting is a specialised area of copywriting for skincare brands and beauty products. Good skincare copywriting helps demystify skincare and makes products accessible and desirable to customers.

Skincare copywriting can help customers connect emotionally with your brand when you show how your products fit into their lifestyle, with real-world benefits, and relatable stories that align with their values and everyday lives.

I provide services and packages across digital channels—including email, social media, and the web. I can also tailor copy and content for different strategies like SEO and PR.

My approach to skincare copywriting requires a deep understanding of your audience’s preferences, needs and concerns. This helps me write copy that speaks to specific issues like acne, ageing, and sensitivity, so I can help readers pick the products that are right for them. I personally love telling brand stories, writing about skincare routines, ingredients and skin types.

I write everything from blog posts to product and environmental impact pages, spa menus, SEO pillar content, promotional email campaigns, and social media copy.

I can usually start within a week, depending on current bookings. Most projects are delivered within 1 to 2 weeks, but larger jobs may need more time. I’ll confirm timelines during our initial discussion. For retainer packages, we’ll establish a publishing schedule, and I’ll deliver the work according to that timeline.

I personally write all the copy so everything is consistent and you have a single point of contact throughout your project.

As more people question what’s inside their products and how it affects their bodies and the planet, it’s never been more important for beauty brands to be transparent in their communication. I’ve helped my clean, cruelty-free cosmetics clients write ingredient lists that are accessible, so they’re aligned with their ethical brand values of honesty, empathy and transparency.

Yes, I have lots of experience writing for environmentally conscious audiences in the sustainable skincare niche, but I can also adapt your copy to speak to any segment of your audience.

I specialise in skincare content and copywriting, but I can work with your designer or source a third party designer to deliver imagery if your project needs it.

I’ll ask for things like brand or tone of voice guidelines, specific objectives and any examples of beauty copywriting you like. Don’t worry if you don’t have brand or tone of voice guidelines, I’ll work with you to develop them.

My quotes include all research, writing and editing costs. For quick-turnaround projects I may add a rush fee, and if travel is involved, I’ll outline any extra costs upfront.

I’ll deliver your skincare copy in Google Docs, but if you need, I can upload it directly to your CMS for an additional fee.

Yes, I offer discounts on ongoing content formats like blog posts and social media content, and on large and multiple projects.

All projects include two rounds of revisions to ensure the final copy meets your expectations.